The Client is world’s renowned 100 Years Plus brand in the Retail segment headquartered in London. It operates in over 50 territories worldwide, employing almost 86,000 people with its overall revenue accounting for £10.03 billion.
The challenge faced was to identify a Clear, Compelling and Distinctive proposition for the existing & new employees based on their key strengths, ethos and differentiating HR practices and craft a commitment statement.
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The Strategist had proposed on devising an Employee Value Proposition (EVP is a commitment / assurance as what employees experience from their overall work situation within the organization). As a part of the study, an extensive research was done by using Primary (sessions with Team HR, External agencies, Alumni, New Joinees etc.) and Secondary (Reports of Employee Satisfaction Surveys, Exit Interview records, Recruitment Sales Pitch etc.) data sources.
Post deliberations an EVP was delivered along with the Branding Strategy, Communication plans and Change Management Strategy.