The Client is an Indian multinational automobile manufacturing corporation headquartered in Mumbai. It is one of the largest vehicle manufacturers by production in India and the largest seller of tractors across the world. It is a part of an Indian conglomerate.
The challenge was to build an Internal Communication Strategy and Framework which will align to the changing needs of the business, engage employees from different generation across blue and white collar.
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The Solution proposed by The Strategist was to move the focus of the framework away from message to the stakeholder; and the strategy was to consolidate all the communication across 3 components of enabling business, energizing organization and engaging employees.